In an industry dominated by synthetic materials and flashy designs, Allbirds emerged as a breath of fresh air—both literally and figuratively. Founded in 2016 by former New Zealand professional soccer player Tim Brown and engineer Joey Zwillinger, the brand set out with a simple yet ambitious mission: to create comfortable, sustainable footwear using natural materials.

The story began when Tim Brown noticed a gap in the market for everyday shoes made from merino wool, a material abundantly available in his home country. After a successful Kickstarter campaign raised over $100,000 in just four days, Brown partnered with Zwillinger to refine the product and scale production. Their first creation, the Wool Runner, quickly became a cult favorite among Silicon Valley executives and weekend warriors alike.

What sets Allbirds apart is its unwavering commitment to sustainability. The company uses renewable materials like merino wool, eucalyptus tree fiber (TENCEL™), and sugarcane-based SweetFoam™ soles. Even their packaging is made from 90% recycled cardboard. This eco-conscious approach has earned them certifications from environmental organizations and a loyal customer base that values both style and sustainability.

Over the years, Allbirds has expanded its product line to include not only runners but also casual sneakers, high-tops, and even apparel. Each product maintains the brand’s core values of comfort, simplicity, and minimal environmental impact. To explore their diverse range of offerings, you can check out this detailed spreadsheet

In 2021, Allbirds went public, solidifying its position as a major player in the global footwear market. Despite its growth, the company remains dedicated to its founding principles, continuously innovating with materials like methane-capturing foam and regenerative wool. They’ve also embraced a "carbon footprint" labeling initiative, openly sharing the environmental impact of each product with consumers.